We provide a detailed Google Docs Sheet with every order, with the full login details of each citation built for future reference.
We aim to turnaround all orders as quickly as we can without affecting the quality of our service.
We carry out a full citation audit of your current citations with all orders. This is included in your report.
All our work is carried out manually and no automated tools are used to build the citations
To help improve indexation of the citations they are sent to an indexer tool. We also spin your descriptions to make each citation more unique.
Our support and management team are based in the UK.
All orders for our services come with a free citation audit so that we can work with you to point out areas that you may already have nailed on your own and areas that could be improved. Many business owners have already created a listing on Yellow Pages and Yelp, for instance, but may not have thought of creating citations on directories that are specific to their niche or locality.
With our services, you won’t have to guess about which directories are worth placing a citation on. Just as your English teacher advised you to avoid citing online sources that aren’t credible when writing that term paper, you also want to avoid “junk” directories that don’t have the high authority that Google looks for. However, finding high-authority directories and posting your business information on them on your own can be a dull and time-consuming process. That’s why many businesses look for a way to outsource this work when they start considering localized SEO efforts.
Our directories include geo-specific directories and niche-specific directories that cater only to the types of service your business offers. Google’s web crawlers recognize these directories as being high-authority for your geographical location and niche so that your overall SEO efforts can focus on getting the results you need for potential customers in your service area to find you.
All citations are built manually on a mix of generic, niche-specific and geo-specific platforms. We also create social media citations to give your SEO efforts an additional boost.
Our customer support is based entirely in the UK to ensure that you can reach a representative that is both knowledgeable about both the importance of citations for local SEO and strategies for creating citations that maximize your positive results in search engine rankings. When all citations are created, you will receive a detailed report that includes links to all your new citations with full login details.
You may remember from high school English class that citations are supposed to include information that made it easy for anyone who reads your paper to verify your sources. They usually include author and publisher along with the source’s title and might include a web address. Likewise, citations for SEO make it easy for potential customers to verify that your business exists at this physical address and has a website with this web address. Citations basically include the same information that the typical business listing in the Yellow Pages would include if the business owner took the time to create a fully detailed listing that includes a domain-based email address that potential customers can use to contact them.
When researching citations and what they do for local SEO, you may run across the acronym “NAP.” In the context of citations for localized SEO, NAP stands for Name, Address, Phone number. This is the minimum amount of information that should be used for a citation. Naturally, you’ll find much more information than that in a truly good business directory listing, but NAP citations are commonly used for blogs and news sites that might routinely search for industry experts who can be quoted for articles. Even if it’s “only” a NAP citation, Google can pick up on that and add that to its search engine algorithms.
The important thing to remember is that citations are not the same thing as backlinks, although it’s usually a good idea to include a link to the business’ website when creating them. Citations simply tell Google where your business is located and provide information about your business’ category.
Citations are especially important for local SEO because they tell Google’s web crawlers where your business is located. If you own a dentistry in Detroit, Google will prioritize that information whenever someone searches “dentists in Detroit” if its crawlers can find your business’ name and address in multiple relevant places. That makes citations in the appropriate directories, including local and niche directories, important for telling Google about your business.
Generic citations go into basic directories such as the Yellow Pages and Yelp. These are directories that are not particularly attached to any business model, niche, or location. They don’t care whether you own a business, manage a nonprofit organization, or are in charge of a government agency. Citations in this category put the responsibility for listing a citation in the appropriate geographical location and category on the business owner.
Niche specific directories tell the audience, including Google, which category the business falls under. When Google can find your listing in niche specific directories, its crawlers will make a note of that and boost your rankings in niche-specific search terms accordingly.
Geo-specific citations are, naturally, based on location. For this reason, citations on county- and state-level tend to be popular with businesses who want to improve their local SEO. Alongside a Google Business directory listing that includes pinning your business location on Google Maps, geo-specific citations confirm the business’ location to Google’s web crawlers.
The short answer would be, “Yes.” It’s possible to confuse Google by allowing citations to become outdated or using inconsistent formatting when adding business names, addresses, and phone numbers to directories. The easy way to avoid this problem would be to have all relevant names, addresses, phone numbers, and email addresses in a properly formatted Word or Excel file, and then copy and paste into the appropriate fields in each submission form. This can help avoid the chance of Google being confused by typos when its spiders crawl citations in hundreds of directories.
A good rule of thumb would be to have only one citation per directory to avoid the risk of duplicates. Each time you visit a new directory, do a search for your business name to make sure that it hasn’t already been added by a directory staffer. Directory staffers can be impressively alert for businesses in their local vicinity if they’re part of a directory startup and want to establish that directory as a reliable source of business contact information, so they’ll often add business listings without the owners ever knowing it. If it’s already there, claim it and do some updating to make sure the information is accurate and add geo-targeted media.
Once directory citations are created, revisiting them on a regular basis to make sure that the information is still valid is a good idea. This is especially true if the business’ contact information has changed recently or the business has moved to a new location. Not only does routine updating of directory citations make it easier for possible customers and their GPS devices can still find your business, but it also sends a signal to Google that the directory citations have been updated for accuracy.